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October 08, 2024

Which articles are the most popular and get the most impressions on LinkedIn?

During my research, I examined several discussions on Reddit that revolved around LinkedIn content strategy, impressions, and engagement. The sources varied from analyzing patterns in viral LinkedIn posts to discussions on drastic changes in LinkedIn impressions. Despite the variance, there was a general consensus on some aspects of creating impactful LinkedIn posts and increasing impressions. However, there wasn't a direct answer to which specific articles get the most impressions on LinkedIn, thus leaving a degree of uncertainty.

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High Engagement LinkedIn Posts

According to a Reddit discussion, creating high-quality content that provides immediate value to the audience is key to boosting engagement and conversions. This includes leadership quotes from managers, business news, updates, job perks, and HR advice on the workplace. It is also suggested to try different messaging approaches to see what works best for LinkedIn audiences, including tone, text length, and visual media. It's worth noting that LinkedIn is not just a marketing platform but also offers opportunities to reach administrators, showcase company experience, and hire top talent.

Patterns in Viral LinkedIn Posts

A Reddit user analyzed 34,000 viral LinkedIn posts and found that personal posts and achievements tend to do well on LinkedIn. The analysis revealed that 9 out of 10 top LinkedIn posts contain personal pronouns such as 'I', 'Me', 'My', or 'You'. Posts with soft rants and insightful preaching also appear to be popular. The author encourages LinkedIn users to give their personal opinions and share personal stories on the platform. This analysis can provide valuable insights to anyone looking to create viral LinkedIn posts.

LinkedIn Growth Challenge Findings

A Reddit user embarked on a 90-day LinkedIn Growth Challenge and shared their findings. They discovered that the posting time significantly affects LinkedIn impressions, with the best times being weekdays from 8-11 AM PST. Posts without links tend to perform better than those with links, and using white space and short sentences make content more professional and readable. Building stronger connections through direct messages (DMs) and mentions of influencers can be effective ways to connect with others on LinkedIn.

Factors Affecting LinkedIn Impressions

In a Reddit discussion about decreasing LinkedIn impressions, users suggested various factors that could influence impressions. These included time of year, LinkedIn's algorithm changes, and the presence of polls. Some users mentioned that LinkedIn's algorithm currently favors picture and video posts. Other users shared that low engagement on previous posts may cause LinkedIn to stop recommending content. One user suggested that if a post is not engaged with in the first hour, it may not gain traction.

Fluctuation in LinkedIn Impressions

A long-time inactive LinkedIn user became active again and observed a fluctuation in impressions received on posts. Despite having 14,700 followers and following best practices for posting and engaging on LinkedIn, the user experienced a drastic drop in impressions. Other Reddit users suggested possible reasons for the drop, including shadowbanning and LinkedIn's algorithm prioritizing accounts with smaller followers over influencers. One user shared that their impressions start getting limited every time their post gets more than normal reactions in the first hour.

Contributing to Collaborative Articles

Users on Reddit debated the merits of contributing to collaborative articles on LinkedIn. Some users noted that having a "Top Voice" profile badge, which can be obtained through contributing, can improve post reach. However, it was also mentioned that LinkedIn might use user contributions to train their AI. Some users advised contributing to articles that align with one's real-world experience and target market to give advice that stands out.

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Research

"Google Search Console"

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"Looking for advice on a sudden drop in LinkedIn impressions"

  • A sudden drop in impressions on a company’s LinkedIn posts is discussed.
  • Traffic to the company’s website from LinkedIn is still normal.
  • The cause of the sudden drop is unknown and there has been no recent algorithm change reported.
  • One user suggests it could be due to an error with LinkedIn analytics.
  • Another user suggests that low engagement on previous posts may cause LinkedIn to stop recommending content.
  • A third user points out that LinkedIn’s algorithm currently favors picture and video posts.
  • The same user lists tips for increasing engagement on LinkedIn, such as using hashtags, creating posts that resonate with the target audience, and posting frequently and consistently.
  • A fourth user comments on how turning off comments on a post can negatively affect engagement.
  • The fourth user suggests that if a post is not engaged with in the first hour, it may not gain traction.
  • A fifth user shares a similar experience with a sudden drop specifically in reactions after sharing others’ posts instead of creating original content.
  • The fifth user also mentions a drop in impressions despite following best practices, experimenting with posting times and formats, and engaging proactively.
  • There is no clear explanation for why this particular account is underperforming.
  • Other accounts are maintaining stable levels of impressions and engagement.
  • Overall, the transcript provides some useful insights on potential reasons for low engagement and offers tips on how to increase impressions and engagement on LinkedIn. However, it does not directly address the question of which articles are the most popular and get the most impressions on LinkedIn.

"How to Create High Engagement LinkedIn Posts?"

  • LinkedIn company pages are crucial for start-ups to build relevance, credibility, and showcase services.
  • It’s necessary to try different messaging approaches to see what works best for LinkedIn audiences, including tone, text length, and visual media.
  • Highly targeted ads, boosted organic posts, are good ways to increase engagement and get greater conversions.
  • Avoid posting too much on LinkedIn to not spam readers, but still, find the magic number to increase engagement.
  • Creating high-quality content can boost engagement and conversions by giving immediate value to the audience.
  • LinkedIn is not just a marketing platform but also offers opportunities to reach administrators, showcase company experience, and hire top talent.
  • Other types of content to share on LinkedIn include leadership quotes from managers, business news and updates, job perks, and HR advice on the workplace.
  • The tips shared in the article can help to improve engagement in LinkedIn posts and produce your best content yet.

"LinkedIn impressions not making sense with engagement. Anyone else?"

  • A user reports a decrease in impressions with consistent engagement rate
  • Another user asks if the post is sponsored since they have not seen the Preview Results option before
  • One user suggests that the decrease in impressions could be due to the time of year
  • While another suggests that the impressions could be affected by polls
  • A bug in the LinkedIn platform caused duplicate impressions in analytics, which has now been fixed
  • Users share insights and advice on how to increase impressions, such as posting on a schedule and using LinkedIn groups
  • A user shares an article about LinkedIn impressions and engagement
  • A new user asks why no one is responding to their messages and posts on LinkedIn
  • The concept of impressions and engagement are discussed throughout the transcript.

"I started a 90-day LinkedIn Growth Challenge. Here’s what I learned In first 30 days!"

  • Posting time is a factor that affects LinkedIn impressions. According to LinkedIn influencers and Hootsuite, the best time to post is during weekdays at 8-11 AM PST.
  • Posts with links really don’t perform well and produce less engagement than posts without links. This is important to note because many people might be tempted to include links in their posts but it can actually hurt their impressions.
  • Using white space and short sentences make content more professional and readable. Influencers use this framework when sharing content on LinkedIn.
  • Influencer mentions and DMs are effective ways to connect with others on LinkedIn. The author mentions building stronger connections through DMs which may take less time.
  • Optimizing the post preview will make people click “see more”. The recommended format is an “optimized headline”, “conversational short line”, and “call-to-action”.
  • Shield and LinkedIn Sales Navigator are recommended tools for LinkedIn optimization. Shield is an analytics tool that provides useful insights about content performance.
  • Emotional and crappy content on LinkedIn is becoming more common. Creators use ghostwriters and storytellers to compose viral posts with fake scenarios. It’s important to identify and not contribute to low-quality content.
  • A freelancer and newbie blogger was able to generate 50,000+ views combined from 5-7 posts out of a total of 15 posts. This is important as it tells us that even with little experience on the platform, it may still be possible to achieve considerable impressions.
  • Creator mode is not worth the hype and doesn’t seem to work effectively. It only provides a few extra features but doesn’t increase content visibility on the platform.
  • The author worked on building stronger connections on LinkedIn through DMs which proved more effective than just mentioning influencers. A valuable 15-minute conversation can also generate interest and build connections.
  • LinkedIn is a profitable platform for finding clients and building networks, but not everyone is taking advantage of it.
  • Videos, images, and PowerPoint presentations can also boost engagement on LinkedIn.
  • “Likes” and shares are less important than focusing on comments and conversations to build engagement. The author mentions how even a single user comment can increase views significantly.
  • Optimizing for SEO is essential to increase the visibility of your profile and posts on LinkedIn.
  • The author briefly discusses how LinkedIn is growing and evolving with new features, acquisitions, and discussions with creators on famous cases.

"Is contributing in collaborative articles worth it?"

  • Users are discussing the benefits and drawbacks of contributing to collaborative articles on LinkedIn.
  • One user mentions getting a “Top Voice” profile badge from contributing, which can improve post reach.
  • There are also mentions of LinkedIn using user contributions to train their AI.
  • Some users advise contributing to articles that align with one’s real-world experience and target market to give advice that stands out.
  • LinkedIn has started creating events in key cities for Community Top Voices.
  • Other benefits of contributing to collaborative articles include having one’s contributions featured in the article and people finding one’s profile that way.
  • Several users advise not trying to give the most eloquent/clever comment, but rather helping someone one wants to work with by adding to their perspective, sharing practical tips, and always speaking to one’s ideal audience.
  • It is noted that LinkedIn’s collaborative articles are an attempt to find voices in their community that actually start conversations rather than just be a popularity contest.
  • One user says that flattery led them to contribute and earned them about 10 Community Top Voice badges.
  • A user asks if they can display more than one “top voice” badge and what the benefit is, besides people potentially finding them through their contributions.
  • While the users discuss the benefits of contributing, the transcript does not provide information on which articles are the most popular and get the most impressions on LinkedIn.

"I Analysed 34000 Viral LinkedIn Posts & Found A Pattern In Their Virality"

  • The author of the transcript analyzed 34000 viral LinkedIn posts using Tableau.
  • The dataset for the analysis was downloaded from Kaggle.
  • The author excluded data from famous people like Richard Branson to avoid bias.
  • Insights from visualization of the data:
    • 9 out of 10 top LinkedIn posts contain- I, Me, My or You.
    • Personal posts and achievements do well on LinkedIn.
    • Posts with soft rants are popular.
    • Posts should be jargon-free.
    • Insightful preaching posts do well.
  • The author encourages LinkedIn users to give their personal opinions and share personal stories on the platform.
  • Two Reddit users left feedback on the analysis and offered to discuss LinkedIn strategies.
  • The author’s approach to data analysis without a thorough knowledge of data science could be leveraged using tools available to everyone.
  • LinkedIn is becoming more like Facebook.
  • Although LinkedIn is primarily a professional platform, personal achievements and personal opinions are well-received.
  • The author’s analysis could be useful to anyone who wants to create viral LinkedIn posts as the patterns in the virality of posts are revealed.
  • The analysis could inform the content of LinkedIn posts, and we can learn from the success of the viral posts.

"From 10s of thousands of impressions per post in the first week to just 60+ the second week..."

  • Long time inactive LinkedIn user becomes active and sees fluctuation in impressions received on posts.
  • User had 14,700 followers and followed best practices for posting and engaging on LinkedIn.
  • Posts initially receive tens of thousands of impressions with one post reaching over 32,000 with more than 40 reposts.
  • Suddenly experiences a drastic drop in impressions with subsequent posts barely reaching 100.
  • Some users suggest possible reasons for the drop, including shadowbanning and LinkedIn’s algorithm prioritizing accounts with smaller followers over influencers.
  • One user provides links to check if you’re shadowbanned or why your impressions may be down.
  • Some users suggest that repeatedly reposting low-value content can lead to being shadowbanned.
  • Another user suggests that making a lot of profile updates can also trigger shadowbanning.
  • One user shares that they have experienced limited impressions when a post gets more than normal reactions in the first hour, indicating that LinkedIn may be actively limiting virality.
  • A user suggests turning off and then turning back on notifications to help fix potential issues with engagement.
  • There is a discussion on the consistency of impressions and engagement on LinkedIn.

💭  Looking into

Key elements of successful LinkedIn posts and posts that flop

💭  Looking into

Top ten most popular posts ever on LinkedIn