July 23, 2023
best vtubers
I researched the best VTubers by going through various Reddit discussions from communities like r/VirtualYoutubers and r/Hololive. These discussions were focused on the growth and popularity of certain VTubers, factors that contributed to their success, and personal favorites among the community. There seemed to be a general consensus on some popular VTubers, but opinions varied on others. Since popularity is subjective, I have gathered information on various factors, such as subscriber count and content appeal, to help in your decision-making process.
Have an opinion? Send us proposed edits/additions and we may incorporate them into this article with credit.
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Kizuna Ai
Hololive Members
"Don't forget about Fubuki's singing/meme videos blowing up...A few months later Korone and Coco became major contributors too. And some time after that holoEN's debut was the final push to completely dominate the EN market."
"They take what they are and can go above and beyond."
"Apart from Hololive, Kuzuha and Kanae are the biggest winners here, displaying almost Holo levels of growth,"
Gura
HimeHina, Kaguya Luna, and Siro
Nijisanji Members
Final Thoughts
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Research
"Why do you guys like Vtubers? A question for my thesis."
- OP, a third-year university student, is gathering opinions of Vtubers for their thesis on intercultural communication.
- Many comments explain the appeal of Vtubers, citing their creativity, individual personalities, and wholesome content.
- Some people also mention the language barrier and how the lack of need for translation due to the avatars and nonverbal communication makes Vtuber content more accessible to a wider audience.
- The uniqueness of the Vtuber industry is also discussed, with many people praising the talents’ hard work, community spirit, and their ambitious dreams of becoming successful idols.
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Comments mention selected Vtubers that viewers enjoy watching:
- Korone - a prime example of how Vtubers accomplish their content through lots of translated clips.
- Fubuki - a prime example of how Vtubers accomplish their content through her own animal-like expressions.
- Pekora - another popular Vtuber who is entertaining, relatable, and dynamic.
- Suisei - a Vtuber with a unique story of how she was accepted into Hololive and fulfilling her dream of becoming a successful idol, inspiring fans along the way.
- Roberu - a small channel within Holostars who is celebrated widely among the fans, with his growth and milestones supported and acknowledged by the community universally.
- Other commenters mention liking the various Vtubers for their personalities, creativity, art, and entertainment.
- There is also the perception that the experience of watching Vtubers is different from other gaming livestreamers on Twitch. Vtubers are praised for being wholesome, genuine, and grounded in comparison with vanity-driven streamers who may rely on shock content for growth and can create drama or conflict.
- The thread suggests that Vtubers provide a form of escapism and relax people after a long day at work. They are seen as a source of inspiration and motivation, and watching them is considered a great way to have a small break in life while being entertained.
- Recommendations were made to do a comparison between Nijisanji and Hololive and explore other perspectives on the topic, such as the innate behavioural tendencies of people to entertainment, culture, and the masses. Many thought experiments and points are provided to explore depth to the written argument.
- Someone mentions Gigguk’s video on why Vtubers are charming, which is seen as a good piece for articulating the reasons for the appeal of Vtubers
"What Is a VTuber? - How-To Geek"
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"Why so much hate against Vtubers ?"
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"Why aren't Male Vtubers as popular or able to grow as fast as Female Vtubers?"
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"Vtuber Companies and Production who are in the Top 50 Vtubers Subcribers"
- The webpage contains a discussion from two years ago on the top 50 Vtubers in terms of subscribers, listed by their respective agency.
- The subreddit post provides a link to a site called virtual-youtuber.userlocal.jp/document/ranking which allows users to filter the listing by agency.
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There are several comments mentioning other Vtubers and agencies that may not be listed in the top 50:
- Tanaka Construction (HimeHina) and the Eilenne girls (Yomemi and Moe)
- React Talent Agency
- Pikamee
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Users in the comments discuss the growth of certain Vtubers, including:
- The worldwide success of Hololive, as all of its EN Vtubers made it into the top 50 within just over a month of debut
- Moona’s meteoric rise at page 3 (+8k, almost at Gura’s growth rate), potentially due to brand recognition from new international viewers or due to the Moona/Pekora Minecraft arc that got her a lot of hype.
- A decline in Kaguya’s subscriptions following her 1 million celebration video
- Roa’s loss of subscribers due to controversial management decisions
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Some users in the comments mention specific Vtubers they personally follow or recommend:
- Kson Onair, a cosplayer/gamer who also has a Vtuber persona
- The three girls of VOMs
- Kaf and HimeHina under a sub-group called vSinger
- YuNi, Kotone, Aoi, Leona, and Kyou
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Some users in the comments express surprise or confusion at certain aspects of the webpage or the Vtuber world, such as:
- Kizuna AI’s logo
- Toy’s Factory talent agency’s involvement in Vtubing
- The classification of certain Vtubers into the sub-group vSinger
"How did the popularity of VTubers grow outside of Japan?"
- OP in the r/VirtualYoutubers subreddit is asking how the popularity of VTubers grew outside of Japan.
- Multiple commenters mention Kizuna Ai’s early popularity both in Japan and abroad, including translated subs.
- A few commenters mention the impact of fanart, particularly by Japanese artists.
- Discussion of the popularity of certain Hololive members, including Fubuki, Korone, Coco, and Marine, and how their streams and clips contributed to the growth of VTubers in the West.
- Clipping highlights and translating them for a global audience was also seen as a major factor in VTuber growth.
- Additional commentary on how Hololive rose to prominence in the Western market following the arrival of Hololive EN.
- Comments on how VTuber popularity increased during the pandemic as more people were stuck at home and looking for entertainment.
- Some commenters discuss how VTubers, particularly Hololive members, provide a unique type of entertainment which has contributed to their popularity.
- One commenter mentions other VTubers such as Himehina, Kaguya Luna, and Siro, and how they gained a global audience thanks to subtitled videos.
- A few commenters mention their own experiences with discovering VTubers and what kept them interested.
"Vtuber (Virtual YouTuber) Market 2023 is Booming Worldwide - GlobeNewswire"
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"Very popular English male vtubers?"
- User on r/VirtualYoutubers asks if there are any popular English male VTubers with over 10k subscribers on YouTube. (27 points)
- User suggests that it’s difficult for even popular English-speaking VTubers to gain a considerable following, particularly male VTubers. (20 karma)
- Suggestions given include VTubers like Dippy Niwatori, Virtual Deat, Eisu, and Pending who haven’t hit the 3k subscriber mark, and they typically operate on Twitch. (20 karma)
- One user suggests a possible answer that fits the bill: SweetoToons aka Jordan Sweeto, who has been doing VTubing on his 123k sub side channel, SweetoGames, after becoming popular through his non-VTuber channels (total 2 million subs). (5 karma)
- One user jokes about wanting to become a VTuber themselves. (6 karma)
- Most users feel that male VTubers seem to have a particularly difficult time gathering large audiences, and that the trend is geared towards ‘cute anime girl’ channels in the English-speaking community. (6 karma)
- Another user suggests checking out Nijisanji EN Vihaan, who at the time was just under 4k, which is the closest that fits the criteria. (1 karma)
- Another state that the fastest growing biggest active VTuber in Indonesia is not affiliated with Hololive or Nijisanji and raised 200k subs under eight months. (3 karma)
- One user suggests checking out the channel of It’sAGundam, with half a million subscribers, but say it might be a stretch to classify him as a 2D VTuber. (1 karma)
- Another suggestion was Nux Taku. (1 karma)
"Japanese virtual YouTubers are taking over the world – here’s why"
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"What is a VTuber? Why are they so popular? | Qustodio"
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"The Rise of VTubers: An Overview of the Surging Popularity of “Virtual ..."
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"Here are the 30 oldest vtubers in the industry"
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"Vtuber content ideas"
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"Who are the VTubers and why are they popular? - Streams Charts"
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"The Rise of VTubers as Social Media Influencers, Explained"
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"Unique genres/mediums popular around the world?"
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"What is the difference between a genre and a sub-genre, and what makes a distinction between sub-genres worth making?"
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"Virtual YouTuber Wiki | Fandom"
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"The 23 Most Popular Male Vtubers Of 2022 - Ranker"
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"What Is a VTuber? 7 Top VTubers to Watch Closely in 2021 - The Daily Dot"
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"The 32 Most Popular Vtubers Of 2022 - Ranker"
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"Top 50 Most Subscribed VTubers as of Nov. 8 2020"
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"Why is Gura byfar the undisputed most popular Vtuber, statistically speaking, and what do you think are the factors that have led to this success?"
- The title of the thread is “Why is Gura by far the undisputed most popular Vtuber, statistically speaking, and what do you think are the factors that have led to this success?”
- The post is from 1 year, 8 months ago in the r/VirtualYoutubers subreddit and has 122 points.
- The comments section includes a discussion of why Gura is popular and what factors have contributed to her success.
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Many users agree that Gura has a broad appeal because of her charisma, comedic timing, relatable personality and ability to interact with her fans. Some specific factors include:
- Going viral after her debut and breaking into mainstream audiences.
- Being well-versed in old memes and internet culture.
- Appealing to many demographics, like an old cartoon filled with layers of adult humor without overdoing it.
- Having a voice that flows well with her model and vibe.
- Simple, cute, recognizable design.
- Bringing raw emotion when singing songs in her comfort zone.
- Loving her friends and always bringing out amazing moments in collabs.
- Being humble and witty.
- Providing a lot of clippable moments in her streams.
- Always interacting with her chat throughout streams.
- Balancing sweet innocence and hinting at r and x rated topics.
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Some users point out that the definition of popularity is subjective and depends on different metrics. These include:
- Ranking by views, where Pekora and Rushia are in the worldwide YouTube+Twitch females top 5, but Gura isn’t.
- Ranking by income from super chats, where Kiryuu Coco got the most when active, and Kson might be #1 down the road.
- Ranking by total number of streams, where Gura falls behind others in the top 5 because her streaming hours are about half of theirs.
- Ranking by average live viewership, where Pekora and Kuzuha rank higher than Gura.
- Other users argue that Gura’s success is due to a “lightning in a bottle” combination of factors that cannot be replicated and that her past life was not a significant factor in her popularity.
- Some users also comment on the range of Gura’s appeal, describing her as “family friendly enough to be adored by kids” but also “cultured enough to be loved by everyone else.”
- Finally, users discuss other popular Vtubers and their own preferences,
"Top 100 Most Subscribed Virtual YouTube Channels, Dec 5 2020"
- Top 100 most subscribed virtual YouTube channels as of Dec 5, 2020
- Comparing Nijisanji to Hololive, two popular VTuber agencies
- Hololive model: emphasis on unity and friendliness between streamers, frequent collabs and interactions, defined structure with different generations
- Hololive emphasis on the whole group rather than individual members, cultivating fans who support the idol group as a whole (somewhat similar to AKB48)
- Nijisanji is larger within Japan, had several more live events and arguably becoming a household name faster in Japan than Hololive
- Nijisanji has recognizable generations, or debut groups, ex-gamers, JK Gumi, Dokuzuhonsha, SMC, and Sanbaka in particular are good examples of this
- Members have periodic or regular collabs and Sanbaka members try to avoid overlapping stream times
- Kuzuha and Kanae are the biggest winners of Nijisanji, displaying almost Holo levels of growth, but their individual success doesn’t translate much to the overall growth of Nijisanji or other members
- Nijisanji members choose not to open superchats, instead they have a lot of merch and sell voice packs (largest source of income) with a base price that supports the company, and special tips beyond that base price go 100% to the liver (member), whereas with Superchats a portion goes to Youtube (30%) and the managing company (?%)
- Nijisanji livers script their own lines for the voice packs and release more monthly if they feel like it, Hololive should try something similar instead of using solely Superchats
- Hololive and many other VTubers sell their voice packs and merch on Booth, which has boost/tip option that goes 100% to the liver if you want to throw money past base price
- Risu’s stunt for Nonstop Nut November actually worked, boosting her popularity
- Holo ID girls got a big boost from the influx of English fans with Hololive EN (since all the ID girls speak English), and Moona’s recent collabs and interactions with Pekora on the JP side of things
- Nijisanji could no longer copy Hololive’s model due to its strong branding; Hololive having a goal which everyone member goes for, everyone working together makes a strong relationship network between the girls
- Iofi isn
"Top 100 Most Subscribed Virtual YouTube Channels, Dec 5 2020"
- The webpage is a Reddit post on the r/Hololive subreddit.
- The post is titled “Top 100 Most Subscribed Virtual YouTube Channels, Dec 5 2020”.
- The post was made 2 years ago and has 966 points and 33 comments.
- The post discusses the growth of Hololive ID VTubers, particularly Risu’s rapid increase in subscribers.
- Users in the comments point out the explosive growth of certain VTubers, like Gura and Ollie.
- The comments discuss the status of Nyanners as a VTuber and whether or not she should be included on the list.
- Users also mention other Hololive members, including Korone and Ayunda.
- There is some discussion about the treatment of male VTubers and the hope that they will get the same recognition as the female ones.
- Users recommend Iofi as an underrated VTuber and express hope for her growth.
- Some comments discuss the growth of Vtubers in general and their popularity with both VTuber enthusiasts and the larger otaku/weeb community.
- The comments mention specific VTubers and their accomplishments, such as the success of Rise: My King cover and HoloEN’s growing popularity.
- Users talk about Gura’s impressive subscriber growth. Some express disbelief at how she is maintaining such a high daily subscriber gain.
- Some users mention the potential for new Hololive members, specifically mentioning the potential popularity of the upcoming ID gen 2 members.
- There is some discussion about the classification of Twitch streamers as VTubers and how it should factor into the list.
- Several users express pride and joy in the growth of their favorite VTubers.
- Users briefly mention other VTubers, including Pochimaru and Pikamee.
- There is a sneak peek of a post on the r/VirtualYoutubers subreddit at the end of the page.
"VTubers: Once an oddity of Japan’s digital culture, 'virtual Youtubers ..."
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"VTubers are making millions on YouTube and Twitch - TechCrunch"
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"I hate Vtubers and the people that obsess over them."
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"r/AnimeCircleJerk bashes V-Tubers, but one user sees sexist undertones and scapegoating in their arguments"
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"I really, really, really dislike Vtubers"
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💭 Looking into
Overview of the VTuber subculture and fandom
💭 Looking into
Top 10 most popular virtual YouTubers and their unique characteristics