The most popular Indian Mascots created by brands

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Notes:

• URL: https://i.redd.it/h2mmdla15fb71.jpg
• The title of the post is “My face when I hear about removing Indian mascots.”
• The discussion took place 1 year, 10 months ago in r/IndianCountry and received 772 points.
• Users debated the issue of Indian mascots in sports and its impact on native folks.
• One user suggested that it is not symbolic when native folks advocated for the mascots to be changed, but we can advocate for more than one thing at the same time.
• Another user noted that one should not fall into the trap of being satisfied with symbolic victories.
• A third user suggested that symbolic victories are still victories, but never be satisfied by “progress.”
• A user posted a query on how everyone feels about schools on the reservation with mascots like Chief, Chieftains, or Lady Chieftains, stating that no one where he/she is from wants to change the mascot.
• Another user suggested focusing more on the non-reservation mascots and going from there and avoiding play armchair critics on what’s happening on the reservation right now.
• Another user suggested considering the historical relationship between the school and indigenous communities on whether to change the mascot.
• Another user noted that if a mascot or team name exists in the name of a particular tribe, they should have their consent to do so, while it is harder to justify a generalized name or mascot (i.e., pan-Indian) as no one tribe can grant permission for that.
• Another user expressed their personal belief that there should be no native mascots meant to emulate natives as a people, especially if they originate from a non-native person/school.
• Another user mentioned that Martin Luther King used to say that every time you win some “concession,” the very next thing you need to do is identify and go after the next thing they don’t want you to have. Never stop raising the stakes.
• Another user posted some articles showing how mascots, costumes, and sexualized Halloween costumes have all been shown to promote the dehumanization of indigenous people, which, in turn, contributes to MMIW and racism against indigenous people.
• The user provided three articles for further reading on the subject: bustle.com, huffingtonpost.ca, and equalmeansequal.org/blog.

• Website title: The 450 Companies That Still Have Indian Mascots
• Website URL: http://time.com/2894357/redskins-trademark-indian-interactive/
• Talks about how the Washington Redskins’ trademark was canceled by the US Patent Office due to a petition from Native American groups, and how five Native Americans filed a lawsuit asking for the cancellation of the Redskins trademark on the ground that it is disparaging.
• Discusses how other sports teams had Indian mascots, such as Atlanta Braves, Chicago Blackhawks, Cleveland Indians, Golden State Warriors, and Kansas City Chiefs, and how some of these teams have voluntarily reduced or eradicated the use of such mascots.
• Refers to the Center for American Progress which released a report in 2010 that identified more than 2,000 “honors” to Native Americans in American everyday life, including 90 college teams that use Indian as their nickname, mascot, or image.
• Discusses how Native Americans oppose the use of Indian mascots as they are seen as insensitive and perpetuating negative stereotypes.
• Mentions the National Congress of American Indians and how it passed a resolution calling for the elimination of harmful Indian sports mascots, logos, and symbols.
• Talks about the “culture not costumes” campaign that Native American students have launched, which sought to demonstrate how offensive Indian costumes were, including headdresses and face paint.
• Provides a full list of the 450 companies that still use the word “Indian” along with their logos, including car dealerships, convenience stores, restaurants, sports teams, and others.
• Lists a few companies that have voluntarily changed their Indian mascots, such as the Land O’Lakes’ Butter maiden and Mohawk Industries’ mohawk warrior.
• Addresses the question of why some Indian mascots are offensive, but others are not, as raised by Reddit users in the comments section.
• Talks about the ruling of the Trademark Office in 2013 that canceled the trademark registrations of the Washington Redskins, and how the Redskins organization challenged the ruling.
• Mentions how the public debate had widened and gained more traction over the years as Native Americans continue to bring attention to the harm that Indian mascots cause.

Comments section:

• Posted by Reddit user (8 years ago), asked if depicting a German in lederhosen is any more or less offensive than Indian mascots.
• Response by Reddit user (8 years ago) that they understood why Redskins is offensive, but not how the Blackhawks or dressing up as Pocah

• General introduction to the history of Native American mascots, including how they have been used in sports, advertising, and popular culture
• Mentions that many Native American activists and groups have been advocating for the end of Native mascots, citing their harmful effects on Native communities
• Discusses different styles of Native mascots, from exaggerated caricatures to more realistic representations
• Details the potential psychological and social harms that Native mascots can have on Native children and adults, including reinforcing negative stereotypes and reducing Native identity to a caricature
• Reviews studies that have found negative outcomes from exposure to Native mascots, including lower self-esteem and educational aspirations among Native children
• Examines the history of different sports teams and their Native mascots, including the Washington Redskins and Cleveland Indians
• Provides examples of companies that have recently changed their Native mascots, such as Land O’Lakes and Aunt Jemima
• Explores the history of white settlers appropriating Native land, culture, and symbols for their own benefit
• Discusses how the continued use of Native mascots perpetuates the oppression of Native communities and cultures
• Features several personal stories and perspectives from Native Americans on how Native mascots have impacted them, including feelings of embarrassment, sadness, and anger
• Contains a comments section with different redditors discussing their own perspectives and experiences with Native mascots
• One commenter provides a personal example from their hometown of a street being named after a Native leader who had killed most of the original settlers, leading them to question the intentions behind such naming
• Another commenter shares a link to a subreddit dedicated to Native American identity, inviting further discussion
• Overall, presents a comprehensive exploration of the harms and context of Native mascots and the ongoing activism against them.

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• The webpage lists 16 famous mascots of Indian brands and provides some information about them.
• The list includes popular brands such as Amul, Air India, Indian Railways, Vodafone, Hutch, Chocos, Boomer Bubble Gum, Commonwealth Games, Sunfeast, Pillsbury, Washing Powder Nirma, ICICI Prudential Bank, ICC World Cup 2010, 7 UP, Duracell Battery, and Asian Paints.
• Each mascot is listed with the brand name, mascot name, and a brief description.
• The Amul Girl, created in 1967 for the sales, advertisement, and promotion of Amul Brand, is one of the most famous mascots in India. Her tagline is “Utterly, Butterly – Delicious Amul”.
• The Maharajah Air India is the mascot of Air India, adopted in 1946. It was given a makeover in 2015 and represented by a younger version of it.
• Bholu the animated guard elephant holding the green signal is the mascot of Indian Railways. Bholu was initially designed for the 150th-year commemoration events, then later in 2003 it was promoted as the official mascot for Indian Railways.
• The ZooZoo is the mascot of Vodafone. The ZooZoo idea was conceived by Rajiv Rao, who wanted to create the human body as animated as possible, and it became the most-liked animated creature.
• Cheeka is a pug who appeared as a mascot to promote Hutch Cellular Services. Its tagline is ”Wherever you go, our network follows”.
• John Newcombe, an Australian tennis player, pitched Chocos, a breakfast cereal, in 1959, and the idea of the animated bear became the mascot. This made it every child’s favorite when it appeared in commercials singing a song.
• Boomer is the famous bubble gum brand which used Boomer Man. It is like some superhero and fascinated 90’s kids. As it became the best-selling chewing gum, Boomer Man became the most popular among kids.
• CWG 2010 used Shera (Tiger) as a symbol of a positive attitude and victory. This is effectively communicated with the tagline “Come out and Play” making the victory sign.
• Sunny is the mascot of Sunfeast products, which symbolizes happiness and peace. In 1910 Sunfeast came with Sunfeast biscuits in the Glucose, Marie, and Cream range

Here are the bullet point notes for everything on the webpage:

• Indian advertising from the 1960s to 90s produced some of the most iconic work of its times.
• Mascots, particularly cartoon characters, were a popular way of communicating with people.
• Mascots helped cement brand recall in the minds of consumers.
• These characters will take you back memory lane and make you relive their catchy one-liners and trademark jingles.
• Air India Maharaja:
  • Created in 1946 by Bobby Kooka, then commercial director of Air India, and Umesh Rao, an artist with advertising agency J. Walter Thompson.
  • Depicts a quintessentially Indian and heart-warming persona that symbolizes Indian hospitality.
  • Emblematic of the good old days of Indian aviation.
  • The Maharaja shed his traditional avatar in 2015 for a modern update and younger look.
• Amul Girl:
  • The mascot was created by Sylvester daCunha of daCunha Communications.
  • First ad came out in 1966 with the tagline ‘Utterly Butterly - Delicious Amul’.
  • One of the very few brand mascots that has stood the test of time.
  • Her cuteness notwithstanding, the little girl’s astute social commentary and satire associated with current affairs remains on point.
• Gattu from Asian Paints:
  • Created by legendary cartoonist R.K. Laxman.
  • R.K. Laxman literally saw the image of a boy with a paintbrush take shape in his mind while smoking through a pack of cigarettes.
  • To name the mascot, the company ran a contest, offering the winner prize money of Rs500 for the best name.
  • Done away with in 2002 as the brand decided to shed its domestic image to that of a multinational player offering decorative solutions.
• Parle-G Girl:
  • Adorned the packaging of the iconic biscuit brand Parle-G and helps further its image as a biscuit of the people.
  • An illustration created by Maganlal Daiya of ad agency Everest entrenched itself in the public’s imagination.
  • The company never revealed the identity of the mysterious girl.
• Nirma Girl:
  • The Nirma girl twirling in a white frock is as iconic as it gets and remains embedded in the minds of consumers.
  • The Gujarat-based brand became a stiff competition to players like Hindustan Unilever

• The webpage is a Reddit post from 2 years ago discussing the use of Native American mascots for high schools.
• The post author shares that they are working with alumni from their Pennsylvania high school to change their mascot, which is currently a Native American “Red Raider”.
• The author expresses curiosity about what people in the subreddit think regarding the use of Native American mascots that specifically reference the color “red.”
• The BetterBellefonteMascot.com website is linked in the post, which was created by the group working to change the mascot.
• The post also mentions that the town makes no other effort to acknowledge the history and legacy of indigenous peoples in the area.
• There are comments expressing opposition to the use of Native American mascots due to the negative impact on Indigenous peoples.
• One comment shares a story comparing how other historically oppressed groups are treated compared to Indigenous peoples when it comes to stereotypes and describes the negative impact of such depictions.
• Another comment expresses support for changing Native American mascots and notes that positive Indigenous identities outside of stereotypes should be celebrated instead.
• There are other comments supporting the change of Native American mascots, citing their offensive nature.
• One comment shares a personal experience of seeing a school mascot changed and how it had a positive impact on Indigenous students.
• Another comment highlights that change will happen eventually and it is better to be proactive rather than wait for later.
• One comment expresses frustration with people who want to keep the mascots and believes it is not a positive reflection of the U.S. Thier comment is particularly graphic and vitriolic.
• Overall, the comments are mostly supportive of changing Native American mascots and the negative impact they have on Indigenous peoples.

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• The webpage is a Reddit post from the r/NativeAmerican community titled “What do you think about Indian mascots?”
• The post is 9 years old and has been upvoted 14 times.
• A white man asks an elderly Native American man what he thinks about Indian mascots.
• The Native elder responds by saying that people don’t see the ghosts associated with the mistreatment of Native Americans, which makes it difficult for Native Americans to believe in the American dream.
• The response suggests that Indian mascots like “Redskins” perpetuate negative stereotypes of Native Americans, which undermines their dignity as human beings.
• The post includes comments from users expressing opposition to Indian mascots.
• One user states that they know other Native Americans who are not opposed to Indian mascots until they hear how “Redskins” fans defend it, which shows the racist attitudes behind it.
• Some users argue that Indian mascots cause harm by perpetuating stereotypes and reducing Native Americans to caricatures.
• Another user comments that they don’t care about Indian mascots because they are not related to Indian people from India.

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