top retail marketing agency thailand

• Primal is a digital marketing agency based in Bangkok, Thailand.
• They offer a wide range of digital marketing services, including digital strategy, SEO, social media marketing, performance media, e-commerce marketing, and analytics.
• Primal works with a variety of clients, including start-up companies, small and medium enterprises (SMEs), large international corporations, and NGOs and non-profit organizations.
• The agency has a focus on creating a data-driven, tailored marketing strategy for each client.
• Primal offers Instinct™, a proprietary strategic planning process designed to help close the gap between clients, their competitors, and their customers.
• They assert that their approach is based on insights that come from research and data, rather than guesswork.
• The agency employs over 150 certified digital experts.
• Primal has won over 20 agency awards and has a 96% client retention rate.
• They offer full-funnel marketing, including lead generation, digital brand awareness, and e-commerce sales.
• Primal’s digital strategy services include a measurement plan to ensure digital success through data and the development of a long-term approach.
• Their SEO services aim to raise a company’s profile and establish its reputation as an industry leader.
• Primal’s performance media team uses powerful tools to meet today’s media KPIs for maximum profitability.
• The agency’s e-commerce marketing solutions help clients drive business and increase sales.
• Their social media marketing campaigns are targeted to help clients’ messages stand out and connect with the customers that matter most to them.
• Primal’s analytics team helps clients understand their customers’ online behavior by connecting directly with them through data.
• The agency offers a 360° reporting and tracking system to deliver on the high demands of today’s media KPIs for maximum profitability.
• Primal claims to have helped clients generate more than $107 million in revenue.
• They offer a free marketing plan to help clients rapidly scale their business digitally.
• Primal has over 300 brand partners, two regional offices, and more than 200 client reviews.
• The agency positions itself as the last agency that clients will ever need to work with, aiming to work hard to earn clients’ results and their trust.
• Primal compares themselves to “other agencies” that “give you dreams,” “bring excuses,” and “fix budgets,” while Primal “gives you big returns,” “brings solutions,” and “scales budgets.”
• The agency claims to have more success stories than agencies have clients, and

• Influencer marketing is gaining popularity in Thailand, especially in the pandemic era, due to the increase in social media usage.
• About 18% of internet users in Thailand follow influencers and experts on social media, and many consumers make purchasing decisions based on influencer endorsements.
• W has curated a list of the top 7 influencer marketing campaigns in Thailand, which includes examples from various industries such as property development, cosmetics, healthcare, e-commerce, gaming, and technology.
• These examples showcase the complexity of influencer marketing, as it requires a deep understanding of the influencer landscape, consumer behavior, cultural factors, and more.

1. AP Thai

• AP Thailand is engaged in property development and real estate, offering various types of houses in urban areas and major provincial cities in Thailand.
• AP Thailand used a mini-series called “Khon Lhong Ban” (People lost at home) as its influencer marketing strategy, featuring three famous influencers who happened to be their real customers.

2. Mistine Thailand

• Mistine Thailand is a cosmetic and beauty brand established for more than 30 years, offering high-quality beauty products at affordable prices.
• Mistine Thailand included ordinary people, KOLs, and leading actors from different countries in their advertisement campaign to communicate the “I’m Perfectly Me” concept.

3. Geneus DNA

• Geneus DNA is a service provider that allows anyone to have their DNA checked in the most accessible and affordable way. They also provide a talent DNA test that claims to decode inborn talents and potential based on DNA.
• Geneus DNA partnered with family vloggers, KOLs, and celebrities and conducted its approach widely on YouTube, Instagram, Twitter, and Facebook.

4. Shopee Thailand

• Shopee Thailand is a leading e-commerce platform in Southeast Asia, surpassing Lazada by the number of active users among e-commerce apps in SEA.
• Shopee Thailand collaborated with BLACKPINK, a South Korean girl group under YG Entertainment, local presenters, KOLs, and celebrities to engage their customers in all of their campaigns.

5. Tengu Gaming Gears

• Tengu Gaming Gears is a brand selling gaming equipment such as mousepads, gaming chairs, and gaming desks with a focus on providing the best gaming tools for users.
• Tengu Gaming Gears partners with YouTubers and gaming experts in promoting their brand, posting many product testimonials and reviews on YouTube.

6. Ophtus

• Opht

• Thailand is a prime business destination in Asia known for excelling in e-commerce, digital transformation, and internet adoption.
• In order to compete effectively in Thailand, businesses must grasp Thai consumer behavior, cultural dynamics, and prevailing marketing trends.
• Thai consumers have embraced digital platforms, dedicating more time to online shopping and e-commerce, and as a result, brands are leveraging digital marketing techniques.
• Local advertising agencies in Thailand can assist businesses in achieving their marketing goals providing expertise in various areas such as SEO, app development, interactive advertising, digital billboards, and social media management.
• AJ Marketing is a renowned marketing agency based in Thailand that specializes in influencer marketing, online advertising, performance marketing, creative production, PR, SEO, and digital billboards.
• AJ Marketing has an extensive network of over 7,000 influencers collectively reaching an impressive 1.3 billion followers across popular platforms like YouTube, TikTok, Instagram, and Facebook.
• AJ Marketing has established local offices and teams across Singapore, Vietnam, Indonesia, Malaysia, Japan, Korea, India, Philippines, and Taiwan, and has worked with international brands such as AMD, MINI (BMW), and ByteDance (TikTok).
• Grey Thailand is a dynamic and creative advertising agency that offers a comprehensive range of advertising solutions, including creative advertising and design, martech, social media advertising, PR, influencer marketing, and omnichannel platforms.
• BBDO Bangkok is a branding and communication agency that specializes in creative advertising and branding and has worked with big names like Visa, JD Central, Mars, and Bumble.
• Wunderman Thompson Thailand is a marketing and advertising agency with diverse services such as app development, B2B marketing, commerce and business consulting, CRM, CRX, marketing intelligence, and martech. They have worked with big-name brands like Thai Airways, Wacoal, and Tinder.
• Wolf Bangkok is a creative advertising agency that specializes in brand activation and has worked with Central Department Store, Grab, and SC Asset.
• Leo Burnett Group Thailand is a marketing maestro that specializes in advertising, digital marketing, social media and content marketing, retail marketing, and reputation management, counting on a client portfolio that includes P&G, Singha, and Tesco Lotus.
• Gain Theory is a leading marketing agency in Thailand that focuses on benchmarking a brand’s measurement maturity, revealing opportunities for growth, and integrating Unified Measurement solutions, market trends, and data signals.
• Locaria is a marketing agency that combines translation services and a

• Thai consumers are tech-savvy, with a large percentage of the population using the internet and social media platforms.
• Thai consumers are brand-conscious and loyal, so it’s important to win their hearts and minds with your go-to-market strategy.
• Top 5 Marketing Campaigns in Thailand: Grab Thailand, Netflix Thailand, Pony Stone, Bobbi Brown, and Thai Life Insurance.
• Grab is a super app that offers a wide range of services like GrabFood, GrabFresh, GrabCar, and GrabPay. Grab relies on hyper-localization strategies and partners with local celebrities like BNK48 to be brand ambassadors.
• Netflix focuses on personalization and uses machine learning to provide the best personalized experience for each viewer, as viewers appreciate customized and suitable movie and TV recommendations that keep them coming back for more.
• Pony Stone fashion brand leveraged the popularity of a K-pop idol group by getting them to wear the brand’s jackets in music videos. The brand’s recognition and exposure skyrocketed as a result of tapping into Korean wave fans across the globe.
• Bobbi Brown’s localized influencer marketing campaign for the Extra Lip Tint product in Thailand, run on Instagram and YouTube, involved micro-influencers and local collaborations that helped the brand appeal to Thai consumers on a wider scale.
• Thai Life Insurance is recognized for touching commercials like “Unsung Hero,” which won numerous Thai advertising awards and has even gone viral globally. This campaign’s success comes from leveraging juicy stories that appeal to audiences emotionally and using the emotional connection to promote the service.
• Understanding local consumer trends, doing celebrity endorsements, as well as collaborating with local influencers, can play essential roles in marketing in Thailand.
• The media landscape in Thailand is shifting, and using digital channels is the best way to reach potential customers in the country.
• Humor or compassion helps generate positive impact on Thai audiences.
• AJ Marketing is a digital agency that specializes in influencer marketing and helps businesses unlock the power of influence.

• upmedio is a digital marketing agency in Bangkok, Thailand
• The agency provides clients with creative and innovative solutions to take their brand forward through digital marketing
• The company is a thought leader in the industry, offering expertise in areas such as Google, SEO, digital strategy, branding, and storytelling
• The agency provides effective campaign strategies, including building and maintaining success for a brand’s advertising and marketing campaigns
• upmedio has clients from all over the world, including the US and Singapore, and has worked with a variety of industries
• The agency believes in building relationships with its clients, offering transparent communication and support throughout the process
• Services offered by upmedio include digital marketing, brand strategy, website design, and social media management
• Digital marketing services offered include SEO, Google Ads, social media advertising, and email marketing
• The agency can provide tailored solutions for specific business goals, such as increasing brand awareness or generating leads
• Client success stories are highlighted on the website, showcasing the effectiveness of upmedio’s strategies and tactics
• upmedio has a team of digital experts with a passion for using data and innovation to drive results for their clients
• The agency offers full-service solutions, from strategy and planning to execution and analysis
• The website highlights the agency’s values, including a commitment to quality and a focus on results
• The company is open to working with clients outside of Thailand, with previous clients from Australia, the US, and Singapore mentioned on the website
• The agency employs a variety of tools and techniques to drive results, including targeting specific audiences through demographic and psychographic data
• upmedio’s website features a blog with articles on a variety of topics related to digital marketing and the industry
• The agency provides case studies highlighting their success in increasing brand awareness and generating leads for clients in a variety of industries, such as healthcare and e-commerce

• ANGA is an award-winning digital marketing agency in Bangkok, Thailand that helps businesses grow by conducting in-depth competitor research and analyzing the performance of businesses with proven data.
• Digital Marketing Services offered by ANGA: SEO, Google Ads, Social Media Marketing, Email Marketing, Content Marketing, Influencer Marketing, and more.
• ANGA’s experts use data-driven approaches to identify opportunities for growth to help businesses thrive online.
• ANGA has won multiple awards, including the Google Partner, Top 5 Shortlist, The Drum Awards Finalist, and the Winner of SEO Agency of the Year 2022.
• ANGA offers a comprehensive overview of the importance of timing in social media marketing and tips for finding the optimal time to post on different social media platforms.
• ANGA provides Local SEO services for businesses in Thailand to optimize their online presence for local search, allowing them to increase their visibility and reach among potential customers in their immediate vicinity.
• ANGA has compiled a list of the Top Digital Agencies in Thailand based on their own experience, testimonials, and research, and offers tips to consider when selecting a top digital agency.
• ANGA provides useful insights on structured data and practical tips to use it effectively, leveraging structured data to increase user engagement on websites and boost visibility in terms of SEO rankings.
• ANGA offers actionable advice to help businesses generate organic traffic, including optimizing websites for SEO and utilizing social media and influencer marketing.
• ANGA provides a comprehensive guide to using Supermetrics, a data integration and reporting platform that allows businesses to pull data from a variety of sources into a single location, providing real-life examples of businesses successfully implementing it.
• ANGA offers five practical tips for businesses to use Google Tag Manager to boost their conversion rates, including setting up goal tracking and implementing targeted marketing efforts.
• ANGA provides an ultimate guide to Google Ads, including tips, techniques, and best practices, covering the basics of Google Ads and comparing it to other advertising platforms, such as SEO and Facebook Ads.
• ANGA emphasizes the importance of leveraging digital marketing services to stay active and engaged with customers in 2023, offering free consulting to help businesses maximize their growth potential.

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• Introduction to Retail Marketing
  • Importance of Retail Marketing
  • Percentage of global retail sales
  • Unique opportunity presented by using both online and offline marketing to drive revenue
• The Four P’s of Retail Marketing
  • Detailed explanation of each P i.e. Product, Price, Place, and Promotion
  • Example of everyday low pricing strategy used by retailers such as Walmart and Target
  • Use of value-based pricing to attract customers to make a purchase
  • Different types of merchandise - durable goods and soft goods
  • Importance of packaging in retail
• What it Takes to Build a Successful Retail Marketing Strategy
  • Three key elements needed before launching a retail marketing initiative i.e. Understanding the customers and their needs, choosing the right products and services to meet their needs and taking location, accessibility, and convenience into account
  • Beardbrand case study example of a company with a deep understanding of its customer base
  • Questions to ask customers to better understand them and their needs
  • Methods to meet customers’ needs with the right products and services, including changing the product and audience
  • Importance of location, accessibility, and convenience in retail marketing
  • Usability tools to ensure easy and convenient access to products and services
• Case Study: Retailer Drives $46M Global Revenue Through Buy Now Pay Later Partners
  • Challenge faced by a large global retailer to expand its customer base to include millennial and Gen Z women
  • Supporting research data points showed the estimated purchasing power of Gen Z amounts to $140 billion, whereas the estimated purchasing power of millennials amounted to $2.5 trillion, and female buyers account for 85% of all consumer purchases
  • Approach taken by Acceleration Partners to engage the new target demographics with a data-driven approach, researching the best ways to leverage existing affiliate partnerships and most effective new partnerships to engage Millennial and Gen Z women
  • The recommendation was to continue to pay affiliates a percentage-based commission but add the option to pay flat fees for specific placements, engage 10 new Buy Now Pay Later (BNPL) enabled partners as the majority of BNPL users are Millennials or Gen Z (75% of BNPL users in the US and 80% globally), and use BNPL partners that allow customers within the BPNL app to break payments up into installments without the partners needing to be added as payment solutions on the retailer’s website
  • Results showed that the success of this strategy integrated with the retailer’s

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💭  Looking into

A summary of the most successful retail marketing campaigns in Thailand in the past year

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Top 5 retail marketing agencies in Thailand that specialize in online sales