What are the conversion rates, cart abandonment rates, and return rates for online clothes shopping retailers like asos.com, nike.com, shein.com, and hm.com?

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• According to research by the Baymard Institute, as of August 2022, 69.99% of all online retail orders were abandoned instead of purchased.
• The pain of shopping cart abandonment affects both small and large ecommerce businesses alike.
• Increasing your conversion rate even by a mere 0.5% can add extra revenue every month and cumulatively, it adds up to extra revenue every year.
• The latest Baymard Institutes research found the following common reasons for cart abandonment: extra costs too high (shipping, tax, fees) (48%), the site wanted me to create an account (24%), delivery was too slow (22%), I didn’t trust the site with my credit card information (18%), too long/complicated checkout process (17%), I couldn’t see/calculate total order cost upfront (16%), Website had errors/crashed (13%), returns policy wasn’t satisfactory (12%), there weren’t enough payment methods (9%), the credit card was declined (4%)
• Baymard Institute estimates that $260 billion of lost orders are recoverable in the US and EU solely through better checkout flow and design.
• To reduce shopping cart abandonment on Shopify, the webpage suggests 11 ways:
  • Send abandoned cart emails
  • Start a rewards program
  • Use live chat
  • Offer many payment options
  • Simplify checkout
  • Use exit intent pop-ups
  • Run retargeting ads
  • Build trust during checkout
  • Use social proof
  • Make returns easy
  • Send push notifications
• According to data from Klaviyo, customers in their data set generated more than $60 million in sales from cart abandonment email campaigns over a three-month window.
• Performance metrics for abandoned cart emails in Klaviyo’s data set included an open rate of 41.18%, a click rate of 9.50%, and revenue per recipient of $5.81.
• Brands like Glossier, Osea, and Loeffler Randal use Klaviyo’s powerful automation features to create profitable email marketing campaigns.
• Smile and LoyaltyLion are Shopify apps that can help in creating rewards programs for encouraging repeat purchases.
• Shopify Inbox is a free messaging tool that allows chats with customers while they shop. It enables managing conversations from online store chat, Shop app, Instagram, and Messenger and provides real-time customer data like products viewed, what’s in their cart, and past orders to tailor each message. 70%

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• The Baymard Institute has reported that shopping cart abandonment rate is as high as 68.63%, which means that almost 70% of shop visitors who added products to their cart and almost becoming the customer will not turn into customers.
• 35 techniques to prevent shopping cart abandonment are provided on the webpage after extensive research. These techniques include:
  • Being transparent about your costs
  • Offering free shipping
  • Having a clear return policy
  • Reducing the checkout steps
  • Offering a guest checkout
  • Having a progress indicator
  • Making content directly shoppable
  • Removing distractions from the checkout page
  • Being smart with CTAs
  • Improving site speed
  • Improving website navigation
  • Getting better in the mobile front
  • Ensuring high-quality traffic to the shop
  • Using more and BETTER images
  • Using videos and user-generated content
  • Making the product page look persuasive
  • Having a section for sales and specials
  • Using coupons
  • Allowing customers to review and edit their cart
  • Enabling a persistent shopping cart that doesn’t expire
  • Allowing people to save wishlists
  • Not going out of stock
  • Using limited time offers
  • Showing security features everywhere
  • Adding reviews for social proof
  • Offering multiple payment options
  • Showing local currency
  • Allowing people to track their delivery
  • Ensuring fast delivery
  • Showing error messages on the checkout page
  • Sending an email reminder
  • Offering a discount
  • Doing re-targeting
• The webpage also features comments and suggestions from users, some of which include:
  • Implementing a whitebox pop-up when visitors attempt to leave the site to provide incentives like coupons or email list opt-ins
  • Guest checkout reducing cart abandonment rate by 100%
• The full list of techniques on the webpage comes with explanations and examples to implement them.
• There is no data provided on the conversion rates, cart abandonment rates, or return rates for the online clothes shopping retailers mentioned in the query.
• Using these techniques may impact the rates for the online clothes shopping retailers mentioned in the query.
• It is important for eCommerce retailers to analyze their cart abandonment rate and use A/B testing to figure out which changes work best for their site.

• Shopping cart abandonment is a common problem encountered by online retailers
• Shopping cart abandonment results in the loss of potential sales, which can be higher than realized profits
• In 2021, online spending is expected to surpass $4.2 trillion.
• For every dollar earned, at least one potential dollar or more is lost in e-commerce due to cart abandonment.
• The article gives four effective ways to reduce cart abandonment rates in online stores.
• Adding more preferred payment options can reduce friction during checkout and cart abandonment rates.
• Lack of competitive shipping options is one of the most common reasons why shoppers leave the cart without checking out.
• By offering a variety of shipping options and adding a free shipping threshold, online stores can reduce cart abandonment rates.
• Sending a cart abandonment email is an automated process and can help close the sale while offering upsells or cross-sell information to the user.
• Recovery rates from cart abandonment emails range from 3% to 5% depending on the average order value, while sending a single cart abandonment email can increase reconversion rates by as much as 10%.
• Retargeting is an important part of digital marketing for online stores, as around only 8% of visitors follow through with purchases. Adding retargeting to market to bounced users can result in a reduced cart abandonment rate.
• While not all reasons for cart abandonment can be solved, having multiple tools to reduce this rate can improve conversions exponentially.
• A Forbes Business Development Council is an invitation-only community for sales and biz dev executives, and their community is mentioned at the end of the article.

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• E-commerce brands lose $18 billion in sales revenue each year due to cart abandonment.
• Decembers is the month when cart abandonment is at its highest.
• In 2019, the average cart abandonment rate was 77.13%.
• Abandonment is most common between 6 pm and 9 pm, which is the busiest time for online shopping.
• Almost nine out of ten carts get abandoned on Saturday and Sunday.
• Abandoned carts cost e-marketers around two to four trillion US dollars every year.
• Retailers have identified millennial shoppers as the most indecisive, followed by 18-24-year-olds.
• 66% of millennials prefer to wait for a product to go on sale before purchasing.
• 39% of retailers say that women are more likely to abandon their online shopping carts.
• 99% of new visitors won’t make a completed purchase on their first visit.
• At the start of the pandemic, browse abandonment rose to 94.4%.
• Spanish shoppers abandon their carts on average 86.15% of the time.
• Shoppers in the Netherlands have the lowest abandonment rate at 65.49%.
• The US has the second-lowest average cart abandonment rate at 71.86%.
• UK shoppers abandon online baskets worth almost £30 a month per shopper.
• In 2020, one-third of UK shoppers who left their carts came back to finalize the transaction.
• Asia-Pacific countries have the highest cart abandonment rate while European countries have the lowest.
• The average cart abandonment rate across all industries is 75.6%.
• In March 2021, almost 80% of online shopping orders were abandoned.
• The automotive industry had the highest cart abandonment rates, at 89.11%.
• Women’s knitwear, leather goods, and lingerie are among the categories most prone to “website window-shoppers.”
• The average cart abandonment in the travel industry is 81.7%.
• Gaming sites experience the lowest abandonment rates.
• Mobile users have one of the highest cart abandonment rates of 85.65%.
• The desktop cart abandonment rate is 69.75%.
• The cart abandonment rate for tablets is 80.74%.
• The best time to send cart abandonment emails is around an hour after purchase.
• Open rates for cart abandonment emails vary. For example, for travel, it’s 46.94%, for utilities, it’s 44.92%, for retail, it’s

• The average online shopping cart abandonment rate is 69.82%.
• Over 80% of mobile shoppers abandon their carts.
• Up to 70% of shoppers abandon their carts when they see shipping costs.
• $18 billion is lost to cart abandonment each year.
• 18% of online shoppers would rather not purchase than go through a complicated checkout process.
• The conversation rate of abandoned cart emails is over 10%.
• 49% of shoppers abandon their carts due to high shipping or tax costs.
• 24% of shoppers abandoned their cart because they were forced to make an account.
• 19% of shoppers abandoned their carts because delivery would be too slow.
• 18% of shoppers abandoned their carts because the checkout process was too long or complicated.
• 17% of shoppers abandoned their carts because they didn’t trust the site enough to give their credit card information.
• 17% of shoppers abandoned their carts because they couldn’t see their order total upfront.
• 12% of shoppers abandoned their carts because the website crashed or had other errors.
• 11% of shoppers abandoned their carts because the return policy wasn’t satisfactory.
• 7% of shoppers abandoned their carts due to a lack of payment options.
• 4% of shoppers abandoned their carts because their credit card was declined.
• Sending multiple abandoned cart emails works 63% better than sending a single email.
• 79% of people are more likely to shop online when they’re offered free shipping.
• Retargeted ads result in 30% of non-converting shoppers returning to the website where they abandoned their carts.
• The automotive industry has the highest cart abandonment rate at 89.11%.
• The grocery industry has the lowest cart abandonment rate at 61.13%.
• The average cart abandonment rate is 69.82%.
• More shoppers abandon carts when shopping on mobile phones than on their desktop computers.
• In Q2 of 2021, the cart abandonment rate was 80.6% on mobile phones and 66.1% on desktops.
• 63% of online shoppers who use mobile apps to shop prefer them because they’re more convenient than mobile sites.
• 57% of these users also say retail apps are faster than websites, 40% say they improve user experience by storing user settings, and 31% say they offer better benefits and rewards than websites.
• The average open rate of abandoned cart emails is 45%.
• The average click-through

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• In a post on reddit, a user asks for tips to reduce cart abandonment rates on an e-commerce store, and other users reply with various solutions and strategies.
• Users suggested having a clear and transparent return policy, as well as shipping costs.
• Adding positive customer feedback to the checkout page can help reduce cart abandonment rates.
• One user posted a link to an article that explains why customers abandon their carts and shares additional tips and strategies to prevent it.
• Another user suggested implementing exit-intent technology and “name your price” software to increase conversion rates, as well as re-targeting customers with value to bring them back.
• Collecting an email address early in the process and setting up a drip email campaign for people who abandon their cart is another effective strategy.
• A website called Baymard offers an invaluable resource for e-retailers with data and research on reducing cart abandonment rates.
• Users also discussed the importance of design, trust, branding, and building a sales funnel to optimize the customer journey.
• High shipping rates and hidden costs are frequent reasons why customers abandon their carts.
• Some users mentioned poor product pictures, asking users to fill in billing and shipping addresses twice, and asking users to register before checkout as other reasons for cart abandonment.
• Having user reviews and clear delivery dates and costs can also help optimize the customer experience.
• One user shared that they were able to achieve $500k/year in revenue with just SEO but need to step up their game in 2017 by implementing all of the tasks mentioned.
• To create an automatic sales funnel, businesses need to identify potential issues throughout the purchasing journey and provide solutions such as offering discounts, cashback, and enhancing user experience.

• In 2019, the average cart abandonment rate across industries was 77.13%.
• The average cart abandonment rate for sessions on desktops was 73.93%, and on phone devices, it was 80.79%.
• The conversion rate for cart abandonment emails was 10.7%, while the click-through rate was 21%.
• The email capture rate, which measures the percentage of visitors who provide their email addresses, should be tracked to measure the effectiveness of cart recovery campaigns.
• In 2015, the global average cart abandonment rate was 71.39%, and this increased to 69.23% in 2017.
• In 2019, Spain had the highest cart abandonment rate at 86.15%, while the Netherlands had the lowest at 65.49%.
• There are many reasons for cart abandonment, including a long and confusing checkout process (a survey showed that this was responsible for a 31% reduction in abandonment), high shipping costs, lack of trust in the website, asking customers to create a new user account, and comparison shopping.
• The best-performing email in a cart abandonment campaign is the third email, which generated the most revenue at $24.85mm.
• The study showed that choice overload was a primary contributor to cart abandonment.
• Slow load times, unresponsive stores, and pop-ups that do not work well on mobile devices were some of the reasons for mobile cart abandonment.
• Finance and non-profit industries had the highest cart abandonment rates, while gaming and fashion industries experienced some of the lowest.
• Other types of abandonment include form abandonment (when customers leave a form without completing it) and browser abandonment (when customers engage with a product but leave the site without placing an item in a cart or completing a purchase).
• Shopping cart abandonment recovery campaigns are effective and important for eCommerce stores intending to increase revenue.

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Comparison of the return rates among four major online clothes retailers

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Comparison of cart abandonment rates among four major online clothes retailers

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Comparison of conversion rates among four major online clothes retailers