+advert++the+Kendall+Jenner+Pepsi+Commercial

• URL: https://i.redd.it/19lpgq9n8i251.jpg
• The title of the webpage is “Kendall Jenner’s Pepsi Advert”.
• The commercial was released in 2017.
• The ad shows Kendall Jenner joining a protest and ending police brutality with a can of Pepsi.
• A user on Reddit provides a link to the ad on YouTube: https://youtu.be/uwvAgDCOdU4
• There were 36479 points on the post on Reddit as of two years ago.
• Several Reddit users make comments criticizing the ad:
  • Many users claim it was “aged like milk” or “curdled milk” as soon as it was released.
  • One user sarcastically says it was “spoiled on arrival, just like that entire family.”
  • Some users reference the subreddit r/agedlikealreadyspoiledmilk.
  • One user posts a link to a video criticizing the ad.
  • Another user writes, “This. It didn’t age like milk, it was always tone-deaf and cringe-worthy.”
  • Several users comment on how the ad was made:
    • Some users are surprised that so many people approved of the ad.
    • Others think it was always a bad idea.
    • There are comments about how the advertising industry is clueless and about the Covid commercials.
  • Users criticize specific parts of the ad, such as the “crappy nondescript signs” and the tagline “Join the conversation!”
  • Some users reference the animated television series “Avatar: The Last Airbender” and its follow-up series “The Legend of Korra.”
• One user provides an explanation of the ad in the post.
• One user asks if Kendall Jenner is white, and another user provides an answer.

• Kendall Jenner’s new Pepsi ad sparks backlash:
  • Ad was unveiled on Tuesday.
• Ad features Kendall Jenner:
  • Participating in a photo shoot.
  • Begins to become distracted by a group of protestors.
  • Decides to join protestors.
  • Offers Pepsi to a stoic police officer towards the end.
  • Officer accepts drink and cracks a smile.
• Ad accused of appropriating the Black Lives Matter movement and using social justice to sell soda:
  • Pepsi accused of trivializing and degrading it.
  • Imageries also thought to be far too similar to photos of Ieshia Evans, protester who was detained by law enforcement following the shooting death of Alton Sterling.
• Pepsi’s moments campaign:
  • Ad was part of what Pepsi was calling its moments campaign.
  • Jenner’s ad was called “Jump In,” a short film about moments when we decide to let go, choose to act, follow our passion, and nothing holds us back.
• Criticism towards ad:
  • The ad was called out as insensitive for using social justice movements to sell a product.
  • Community organizer Deray McKesson commented on the ad, tweeting, “If I had carried Pepsi, I guess I never would’ve gotten arrested. Who knew?”
  • Many Twitter users criticized the ad for degrading the decades-long struggles of black people.
• Response from Pepsi:
  • In a statement to CNN, Pepsi said: “This is a global ad that reflects people from different walks of life coming together in a spirit of harmony.”
  • Pepsi thinks “that’s an import message to convey.”
• More Twitter user reactions:
  • One Twitter user wrote, “Pepsi’s new ad Kendall Jenner ends racism by handing police men a Pepsi - way to degrade 50 years of black/minority struggle.”
  • New Yorker contributing writer Jia Tolentino tweeted, “Next time Pepsi, do one where Kendall Jenner marches to Montgomery but the cops don’t bludgeon her because she’s white & has a refreshing Pepsi.”
  • Some Twitter users expressed their anger by making fun of Pepsi with memes and sarcastic tweets:
    • “Where’s Kendall Jenner when you need her to save Nambia?” one Twitter user joked.
    • “What if Martin Luther King Jr. never had a Pepsi?” tweeted another.
• The ad featuring Jenner had been viewed more than 280,000 times as of 11:30 p.m. ET.

• The Kendall Jenner Pepsi ad was taken down within a day of its debut due to backlash over its exploitative nature.
• Pepsi issued an apology for the ad, which was attempting to project a message of unity but missed the mark.
• The article compares the failed Pepsi ad to the successful 1971 Coca-Cola ad “I’d Like to Buy the World a Coke.”
• The Coke ad was the result of collaboration between a white man and a black music director, whereas the Pepsi ad was created by an all-white team.
• The author argues that the Pepsi ad attempted to appropriate culture without input from black creators, whereas the Coke ad celebrated different cultures through collaboration.
• The Pepsi ad uses the song “Lions” by Skip Marley, which includes references to Black Lives Matter and “the movement,” despite having no input from black creators.
• The commercial features Kendall Jenner giving a Pepsi to a policeman, purportedly to end police brutality, and mirrors the image of a black woman standing up to police at a BLM protest in Baton Rouge last July.
• The article criticizes the Kardashian/Jenner family’s appropriation of black culture and lack of political engagement.
• The author argues that the Pepsi ad symbolizes the family’s “vampiric relationship with black culture.”
• The author notes that the family has had well-publicized relationships with black people, yet remains publicly apolitical.
• The article argues that corporations should learn to employ black people in top positions and collaborate with black artists to create something new, instead of stealing from black culture without input or compensation.
• The author notes that companies often appropriate phrases and cultural trends from black creators in their advertising without compensating them.
• The article concludes that the new age of advertising should be defined by accountability, authenticity, and black authorship, rather than the use of black bodies for profit.

• The Kendall Jenner Pepsi ad received backlash from people, with most saying it was a “tone-deaf” concept and that it trivialized Black Lives Matter protests.
• Pepsi apologized and pulled the ad, saying that they missed the mark and that they didn’t mean to make light of any serious issue.
• Bernice King’s tweet about the ad got more than 182 million impressions, which propelled her handle to the second-most mentioned Twitter handle in this conversation, trailing only Pepsi’s.
• Kendall Jenner was the star of the ad, and her Twitter handle, @KendallJenner, was among the conversation’s most used, with over 385 million impressions from within the Pepsi conversation.
• Her name has been mentioned in the Pepsi conversation more than 533,000 times in the past seven days.
• Pepsi was trying to project a global message of unity, peace, and understanding through the ad.
• Despite the criticisms, it appears that some people still enjoyed the ad as there were some people on social media who reacted positively to it. However, the negative reactions were more prevalent and outweighed the positive ones.
• Some people called out Pepsi for hijacking social movements for commercial gain and using protests to sell a product.
• The hashtag #BoycottPepsi was created as a result of the ad.
• Pepsi has had to deal with other controversies with their ads in the past.
• This ad shows the importance of listening to the public, and how social media can make a significant impact on how a company can respond to criticisms quickly.
• Overall, the campaign missed its mark and caused a lot of negative backlash for Pepsi.
• From this controversy, certain lessons can be learned, such as understanding the sensitivity around social movements, avoiding the trivialization of political and social issues for commercial gain, and thoroughly vetting campaigns before release.

• Pepsi pulled an advertisement featuring Kendall Jenner after widespread backlash and accusations that the company appropriated the Black Lives Matter movement.
• The ad portrays Jenner joining a protest, grabbing a can of Pepsi, and offering it to a police officer who takes a sip and gives her a smile.
• Activists and critics criticized the ad for trivializing important social justice issues and erasing the realities of protests.
• Activist DeRay McKesson said, “This ad trivializes the urgency of the issues and it diminishes the seriousness and the gravity of why we got into the street in the first place.”
• Bernice King, daughter of Martin Luther King Jr., posted a photo of her father being pushed by police with the caption: “If only Daddy would have known about the power of #Pepsi.”
• The ad drew criticism on social media for appropriating the image of Ieshia Evans, a protester photographed being detained during a different protest in Baton Rouge, Louisiana.
• Twitter users posted satire mocking the ad, and several companies responded with their own ads criticizing Pepsi.
• Pepsi apologized for the ad and said, “Clearly we missed the mark, and we apologize. We did not intend to make light of any serious issue.”
• The company also apologized for putting Kendall Jenner in the position.
• The ad was created by PepsiCo’s in-house content creation arm, Creators League Studio, and was titled “Jump In.”
• The company described the ad as “featuring multiple lives, stories and emotional connections that show passion, joy, unbound and uninhibited moments.”
• Pepsi said the ad was designed to “truly reflect today’s generation and what living for now looks like.”
• The article notes that Pepsi is not the first company to use counterculture and protest movements in its advertising. It references Coca-Cola’s 1971 “I’d Like to Teach the World to Sing” advertisement.
• The article concludes with several reactions from public figures and opinions on the larger implications of brands using social justice movements in advertising.

💭  Looking into

Discussion of the reasons behind the controversy surrounding the Kendall Jenner Pepsi commercial

💭  Looking into

Background and features of the Kendall Jenner Pepsi commercial